Visualising the energy of creativity for BAFTA’s iconic award ceremonies.
Bafta 2026
For nearly eight decades, BAFTA has celebrated the very best in film, television and games. As the organisation continues to evolve, it needed an identity system capable of honouring its rich heritage while providing a unified platform for the future.
Studio Kiln partnered with BAFTA to create a procedurally generated language that ties together all four of its awards ceremonies under a single coherent system.
At the heart of the identity is a simple idea: Every great piece of work begins as a spark, a rough concept, a collection of possibilities. Through collaboration, craft and refinement, those ideas are shaped into something extraordinary.
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Credits
Kiln
Creative Direction: Charlie Hocking, Nathan Smith
Design: Edoardo Albertini, Meg Mardon
Motion: Edoardo Albertini, Meg Mardon
BAFTA
Head of Marketing: Natalie Paszkowski
Design: Nayumi Suyama, Samira Moodie
Photography: Kate Green, Oliver Holms, Richard Murgatroyd, Jeff Spicer, Jamie Simonds, Jack Hall
Videography: @BAFTA YouTube
Services
Visual Identity Motion Design Spatial Design Print Design
Sector
Culture
Media
Arts
To illustrate this journey we created a universe of flowing, coloured particles. Individually, these particles represent fragments of thought and creative potential. As they move, collide and gather, they symbolise the transformation of an initial idea into a finished creation.
The particle system became a visual metaphor for the creative process itself, allowing the identity to feel alive, expressive and constantly evolving.
Alongside the particles, we introduced a new colour palette and typographic system that unifies all four awards. The result is a flexible framework that creates consistency across the BAFTA ecosystem while allowing individual events to maintain their unique voices.
Central to the work is Season and Season Sans from Displaay. The angular serif echos the faceted forms of the artwork, while the pairing with the sans brings elegance and authority to the identity, reflecting BAFTA’s long-standing cultural legacy while confidently positioning the organisation for the future.
To ensure the system could operate efficiently across an enormous range of applications, the entire identity was created in Cavalry. By building the artwork procedurally, we were able to direct and manipulate the particle simulations in real time, guiding them towards the edges of the BAFTA facets to create a rich and distinctive visual language.
Working with Cavalry allowed us to generate motion assets and large-scale artwork from a single source system. Whether applied to social graphics, environmental design or printed materials, the identity could be exported and adapted quickly by internal teams while maintaining visual consistency.
The result is a living brand system that gives BAFTA a clear and coherent creative framework. Dynamic, scalable and endlessly adaptable, the identity provides a foundation that can evolve alongside the organisation, bringing together every award, every format and every audience through a shared visual language.
