Creating a colourful, frictionless identity for fluid crypto payments.
Gib Cash
Gib Cash is a frictionless way to send any crypto currency to any wallet. Each payment link has the ability to be immediately opened and stored in your wallet, or passed on to the next person.
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Credits
Creative Director: Charlie Hocking & Nathan Smith
Design: Ollie Parker, Edoardo Albertini, Andy Callahan
Motion Design: Charlie Keeper, Edoardo Albertini
Services
Visual Identity
Sector
Tech
Finance
We created an identity built around a never ending link that can fluidly open and close, seamlessly taking payment transfers from one person to the next.
This continuous flow lived inside our brand icon and product animations, adding a playful and unique twist to the user experience.
Our bold and colourful identity was designed to invite a younger audience into the dark and intimidating world of crypto. We complimented this with playful copy that highlighted the seamless and speedy payment links that Gib Cash delivers.
