A new identity centres LA ad agency Omelet's playfully serious pursuit for new creative space.
Omelet
To celebrate their 20th birthday, Omelet wanted to refresh their brand to better reflect who they are today and where they want to go in the future.
We dug deep and found a company culture that was deeply kind, caring and creative. However, preconceived notions about their name, were holding them back and not allowing them to express the many aspects of their work and their personality.
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Credits
Creative Direction: Charlie Hocking, Nathan Smith
Brand Design: Meg Mardon, Edoardo Albertini
Motion Design: Charlie Hocking
Services
Brand Identitiy
Sector
Creative
Advertising
Culture
We created an identity built around a colourful, creative and amorphous O.
The O represents the creative space that Omelet has fostered – a space that’s in opposition to the advertising status quo, a space that celebrates creativity and a space that encourages people to be themselves.
The O sits against a more formal and contemporary typographic identity that creates confidence, pride and structure.
Alongside the O, we created a handwritten typeface that’s designed to champion the idiosyncratic, jovial nature of Omelet’s brand.
The typeface is accompanied by a set of anarchic, playful illustrations that continue to offset the formality of the typographic identity.
The O continues to be an unusual presence across the identity. Either offering space for an irreverent statement or jostling for space with other elements on the page.
Omelet’s new brand identity positions them as a contemporary advertising agency that joyfully embraces their own unique idiosyncrasies.
No longer hamstrung by the light hearted nature of their name, Omelet now has the visual and verbal platform to authentically represent themselves and their employees.
With barely an egg in sight...
